L’Oréal Paris Colour Riche Balm Pop, 440 Electric Pink, 0.1 fl. oz. Beauty & Personal Care

(60 customer reviews)


In Stock

About this item Bold, daring lip balm 8HR Hydration Vibrant color Formulated with Jojoba and Shea Butter


From the manufacturer

Indulge Your Lips with Colour Riche Balm

Colour Riche Balm tinted lip balm provides a hint of luscious, kissable color, smoothing lips instantly and for a full 8 hours of continuous hydration. The balm even keeps conditioning after it’s been removed! And, the ultra-nourishing properties of Colour Riche Balm instantly make your lips look younger by giving them a dewy, moisturized glow with a hint of color.

Lips are often overlooked when it comes to sun protection, even though the tender skin on your pout is incredibly prone to weather damage. Shield them with Colour Riche Balm, infused with SPF, providing a full 8 hours of continuous coverage and hydration. Be sure to reapply every few hours in intense heat or when swimming!

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A Beauty Routine is Not Complete without the Perfect Lip

For a natural, ‘no makeup’ look, should be just a shade brighter than your natural color. We love the nourishing quality of Colour Riche Balm in light pink or nude shades for just the right amount of color. For a deeper hue that makes your lips pop, try a coral or berry shade.

Whether you’re on the go, or looking for that ‘no makeup’ makeup look, Colour Riche Balm will quickly become your new lip necessity. We’re sure you’ll find a shade for every occasion, look and mood.

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Colour Riche Lip Color Colour Riche Le Matte Colour Riche Lip Liner Colour Riche Le Gloss Colur Riche Balm Colour Riche La Palette Description Luxuriously rich color. Creamy glide. Intense Hydration. Velvety matte color. Pigment rich color. No sharpener needed! Perfectly defines. Anti-feathering. Extreme shine. Supreme creaminess. Ultra-hydrating. 8 hour hydration. Precious nourishing oils. Create, Recreate Your Color Obsession. 3 Finishes, 8 Shades. Infinite Possibilities. Finish Creamy satin Rich Matte Rich color Shine Sheer coverage Cream, Matte & Highlighter Shades 42 12 16 6 8 Benefits Contains nourishing ingredients like Omega 3 and Vitamin E, plus is enriched with Argan Oil to condition and soften lips. The sleek, sophisticated pen glides on effortlessly in one precise stroke. This creamy lip liner creates definition and coordinates perfectly with Colour Riche Lip Color. Infused with ultra-hydrating Omega 3, protective Vitamin E, and Argan Oil for our riches shine experience yet. Lips are softer and more supple all day long. Contour lips, create an ombré effect, or customize your lip color with our multi-color, multi-finish lip palette.

Additional information
Is Discontinued By Manufacturer ‏ : ‎


Product Dimensions ‏ : ‎

0.8 x 0.8 x 3.02 inches; 0.81 Ounces

Item model number ‏ : ‎

440 Electric Pink

Department ‏ : ‎

Health and Beauty>Health and Wellness

UPC ‏ : ‎


Manufacturer ‏ : ‎

L'Oreal Paris

ASIN ‏ : ‎


Best Sellers Rank:

#593 in Lipstick

Customer Reviews:

611 ratings

Reviews (60)

60 reviews for L’Oréal Paris Colour Riche Balm Pop, 440 Electric Pink, 0.1 fl. oz. Beauty & Personal Care

  1. (60)

    Tish T.

    Love this Lip Balm

    I was looking for a light lip balm that had color and did not taste horrible. This one is it. It goes on very light and creamy but has a tint of color. I will buy this again. The Tender Mauve #518 has more color than the #318

    2 people found this helpful

  2. (60)

    Giselle A

    Excellent every day lip balm/lipstick

    My favorite lipstick for the past 2 years. I used to love Shu Uemura lipsticks but after discovering this Balm in color Electric Pink 440 I prefer this lipstick to everything else I own. The color brightens my face but still looks natural and the balm feels quite moisturizing. I do have to apply it frequently but I can deal with this only drawback. I tried other colors but didn’t like them. The name “Electric Pink” suggests intense pink color but it’s a more natural subdued but still vivid color.

  3. (60)


    Best lip balm ever, but discontinued

    This is the best cross between lipstick, lip balm and lip protectant I have ever used — so of course L’Oreal has discontinued it. Translucent color, non-sticky coverage and virtually tasteless, this is great stuff, but it’s gone from the stores, and only seems available as leftovers online (or maybe products that “fell off the back of the truck”, sometimes at three times the original price. Still I’m collecting all I can find until I find a suitable substitute.

    16 people found this helpful

  4. (60)


    good lip moisturizer

    not dry on the lips but doesn’t last long. you have to re-apply every now and then.

  5. (60)

    Yvette L.

    Cover a little different than gloss itself, but a very pretty bright shade of pink gloss.

    Cover is always a little different than actual lipgloss/lipstick shade, but a very pretty hot pink gloss shade.

  6. (60)


    Goes great with Pink Lipstick!

    Nice on own, but makes pink lipstick look even better when applied on top.

  7. (60)


    Pretty in mauve

    I love this product. It’s the only lip product i use. It’s moisturizing and not sticky. Nice color, too. I use it summer and winter, although in summer i use an SPF chapstick type product under it. My local stores stopped carrying it for some reason. Glad I could find it on amazon

  8. (60)


    Lovely product for the price

    I’ve been using this product for years but couldn’t find it here in the shops in the USA. Was delighted to find it online. Slightly different packaging but maybe a different generation but colour is same. Good coverage, creamy texture, doesn’t last very long but it’s a balm and for the price having to keep topping it up is no big deal

  9. (60)

    Cheryl Allen

    I thought from looking at the picture that it would …

    I thought from looking at the picture that it would be a rich full pink but it was thin and so it was my fault because I ordered the wrong product should have ordered a true lipstick not a gloss type product.

  10. (60)


    Great lip balm

    Have used this for several years and love it. Sorry it has been discontinued.

  11. (60)

    Stephie Williams

    It was so good I bought it a second time

    I bought this product for two reasons mainly. I was looking for a lipstick to go with my lavender outfits. This balm blends in nicely with my outfits. I also have purchased other colors before this on and have like them too. As a bonus this products price is three dollars less than the rest of the product line.

  12. (60)


    Great lipstick

    Gives a tint of color and moisturizes as well.

  13. (60)

    Amazon Customer

    Ad Photos Are Deceiving

    I bought this in Bold Blush. What I got looks nothing like what the photo shows. The color is much lighter than shown. It’s a light orangey pink. Nothing I will ever wear. I didn’t even try it to see if it’s a good balm. Very disappointed…

  14. (60)

    Stephie Williams

    Pink again.

    So I had already like very much the satin pink shade of this product line, and I was looking for more colors and found this shade. I was worried that it would be to dark, as I am not into that, but I needn’t be. The color closely matches many of my attire well.

  15. (60)

    Deborah Wentz

    Love this product!

    This is very moisturizing plus it has enough color to be noticeable but not overpowering. I will buy it again!

  16. (60)


    The Only Lipstick I’ve Ever Repurchased

    When I realized that my Colour Riche Lip Balm in Tender Mauve was almost gone, I literally panicked and had to order another ASAP. I’ve never been so worried going without a lip color than I am about this.For me, I think it’s a ‘my lips but better’ shade with a more pinky hue. The formula is super moisturizing and comfortable and makes my lips look shiny and a-mazing. I’ve tried the Nude color in the line, but feel this one looks better. Based on swatches I’ve seen online, I also think this one is the most pigmented in the line.Because it’s so moisturizing, it doesn’t last too long on the lips (1-2 hours tops). I have no problem reapplying – it just means that I have to stock up and make sure I always have a backup for when I inevitably run out of it.

    5 people found this helpful

  17. (60)

    Trainer April

    Very subtle color

    I don’t like lipstick, it doesnt moisturize enough for my lips, so this lip balm is great. Its not sticky like gloss, stays on, doesnt leave marks on glasses and the color if very subtle, so you have a soft, shiny lip. Second time purchasing this, never disappointed.

    One person found this helpful

  18. (60)


    Perfect for pale complexion

    The color was as expected because I knew which color I was buying. This is my favorite pink. It is extremely hard to find lipstick that goes well with my very very white complexion. My skin is super pale and so a lot of colors look too loud or make me look washed out, this one is just perfect. I do need to apply it more often than I would like but it goes on smoothly and looks nice which is more than I can say for most lipsticks I buy.

  19. (60)


    Not As Moisturizing!

    Love this color-Tender Mauve which I cannot find in stores anymore- happy to find it here on Amazon. However, this product is not as softening and creamy on my lips, and the color is lighter and not quite the same.

  20. (60)

    Katie W.


    I’m a fan of the L’oreal balms. The product is easy to apply and glides on nicely. It’s reasonably moisturizing. With normal wear, I find I only need to reapply ever other hour during my work day. There is definitely some transfer to straws, napkins, etc, but that’s to expected – this doesn’t claim to be a longwear lipcolor.This color is a little pinker than I was expecting, but it’s a nice shade.Overall, I’m pretty happy with this and I’m eager to try more shades.

    2 people found this helpful

  21. (60)



    I read the other reviews and although there are many I feel compelled to add one more. I ordered several expensive lipsticks the same weekI ordered this product. They were nice but, they don’t compare to the color and creaminess of this wonderful balm. Balm is a deceptive wordbecause it might, to some, equate to cheap. No, no, no. Before you order that expensive tube of lipstick, try this. I think you’ll be amazed andmore than pleasantly surprised.

    6 people found this helpful

  22. (60)

    Tish T.

    Great Lip Balm

    These lip balms are wonderful. Very slick without being sticky. Light color and I apply my lipstick all day long so I can’t really tell that they last. Just love them.

  23. (60)


    Nice color

    Nice color and fast delivery. I was hoping for a Fresh Sugar dupe and sadly this wasnt one. It’s more of a lipstick than a sheer lip balm as I was hoping.

  24. (60)


    given fair skin and cool undertone (blue/pink) (not redhead fair

    I can rarely find a “nude” lip color that is attractive on me, given fair skin and cool undertone (blue/pink) (not redhead fair, but brunette fair without olive or warm undertone). Most of the lipsticks and balms make me look like Malibu Barbie light pink, or orange or brown. Tender Mauve is PERFECT. It’s glossy but not sticky, feels and looks natural. You’ll need to reapply after eating.

    10 people found this helpful

  25. (60)

    M. Montour

    Affordable, soft, moisturizing lipstick

    I like this lipstick because it is very moisturizing. The color works for me, and it wears pretty well without a lot of bleeding. It is a pretty affordable product by a brand I trust.

  26. (60)

    Amazon Customer

    The best balm

    This is the best balm I’ve ever used! It lasts so long, feels so great, and looks so beautiful. Chapstick smashstick……..this balm works on my dry lips the best!

  27. (60)

    Alice Cantrell

    So creamy and moist

    I love this lip balm but can’t find it in any store. Thank goodness it was online. Great light color and keeps my lips very moist and doesn’t dry out

  28. (60)


    Good hydration

    Love the sheer wash of color and hydration these balms give the lips. I have almost every color now. My only complaint is that the staying power isn’t great, but it is typical for a balm so not a big issue as long as you know that ahead of time.

    One person found this helpful

  29. (60)

    Amazon Customer

    Smooth texture and moisturize

    Love Color Riche Lip Balm. Rose Elixer is my favorite shade but sadly it’s hard to find. Fiery Red is a good substitute for shade. Smooth texture and smells nice.

  30. (60)

    Susan Spivack

    Special lip balm

    This is such a wonderful moisturizing lip balm . Been using this product for years. It’s great!

  31. (60)



    Very good product. Moisturizing snd beautiful color.

  32. (60)

    Tracy Yarbrough

    Love this lip balm/ lipstick

    Love this lip balm/ lipstick. The color is a fantastic color for all skin tones. It goes on smooth, rich and creamy. The color does not last long but it is a lip balm. I bought several to have one in my purse, makeup bag, and car. I suggest you do the same. Its so wonderful to have them conveniently around.

  33. (60)


    I Love The Product!

    Everything, about the product. is great!!

  34. (60)


    I really like the Balm Pop line

    I really like the Balm Pop line. I have the red color as well. I like these for pops of color during spring and summer. I don’t like wearing matte when it’s warm outside.

  35. (60)



    Perfect in every way!!

  36. (60)


    Feels good and looks good

    I like the color. Keeps my lips moisturized. I like to use it instead of lipstick or sometimes I use it under my lipstick.

  37. (60)


    Color are quite different showed on the picture.

    I ordered bold blush and I kind like the red effect showed on the pic. When I received it, I would say it is like pink and texture is different than the other four lip balms I ordered from same line of this product from Amazon. disappointed this time.

  38. (60)

    Chris & Rachel Catabona


    I got mine in Muave shade. Definitely the one I was looking for, the color is almost the same shade as my lips. Glides smoothly and smells good too!I have really crappy lips, thanks to my habit of peeling the dry skin which makes it worse. But this balm, helps my lips stay moisturized with a little tint.

  39. (60)


    Wrong color

    My wife always uses L’Oreal #440 She ran out of it and I ordered two and when it came she put it on and said it was the wrong color she looked at the cap and it was indeed 440 Somehow the colors changed from what she had and what I bought her. Go figure

  40. (60)

    susan porter

    it stays moist and lasts long

    I don’t like to look “made-up” so I really like the moisture and soft color and it lasts !

  41. (60)

    Tara Tyrrell

    I love the product but the packaging is terrible

    I love the product but the packaging is terrible! The cap is constantly falling off in my purse, which gets lipstick everywhere inside my purse, and all the debris that one tends to accumulate inside their purse ends up embedded in the lipstick. Really too bad, because I love the formula.

  42. (60)



    I bought a pink and a red color, and the red is my go-to! It’s so smooth and moisturizing, and the color’s not overwhelmingly pigmented.

  43. (60)

    Amazon Customer

    Soft and silky lip stick

    I like the glossy look, soft and silky feeling on my lips.

  44. (60)

    Melodie A. Bradley

    Great colored lip balm

    Is not long lasting but is pretty, moisturizing, and tastes like vanilla. I love it. Very flattering shade. Arrived fast

  45. (60)


    but it is a good product

    it is not as sheer as I expected it to be, I have used other colors and they were sheerer than this, but it is a good product

  46. (60)



    This is my favorite lipstick because it wears like a lip balm. Beautiful lasting color and very Moisturizing

  47. (60)

    Babsy from Brooklyn

    For chapped lips!

    If your lips frequently become chapped, his is the solution. Can be worn alone, or over any lipstick as I do, and my lips stay moist all winter. Great find from L’Oreal. Very happy with the product.

  48. (60)


    Love this lip balm

    Love this lip balm. Use it EVERY DAY. Very moist and just enough color tint without being a lipstick and not as gloopy and sticky as gloss.

    4 people found this helpful

  49. (60)

    BAH Walker

    Moisture moisture

    Beautiful color and keeps my lips moisturized.

  50. (60)

    Jalapeno Hottie

    slow to arrive

    I haven’t tried it yet as it just arrived finally. Im going to give it 3 stars because it took a ridiculously long time to arrive. At my work we build custom solid wood furniture and we can build a bed and ship it out faster than a little tube of lipstick already made.

    One person found this helpful

  51. (60)

    Amazon Customer

    Four Stars

    Good lip balm, nice color

  52. (60)

    Angie Harrod

    Four Stars

    Feels great on.

  53. (60)

    C G.

    but still a good item.

    Color wasn’t quite what I expected, but still a good item.

  54. (60)


    Not sure somebody didn’t already use this?Ugh!

    Tho this is same color # that I bought before,and liked,packaging freaked me out; started to send it back,came in a tiny little ziplock bag; I hope and pray someone fidn,t order this,use it,then send back,should have been sealed somehow.Also feels slightly weird going on,like it,s wet….Barely used it…reticent….

  55. (60)

    K Rupp

    I LOVE Nude Balm 518…

    Again, I LOVE Nude Balm 518…..IF I COULD GET IT!! For the second time (even after describing in my product exchange notes that I had received the wrong product) I have received 518 POP Balm, and not 518 NUDE Balm. I see other reviews where the opposite has happened. Is 518 Nude discontinued? This product naming is a surprising oversight! I can’t believe they are giving their POP and NUDE options THE SAME NUMBER!!! It’s great to have the option of the intensity of the same color….BUT AT LEAST GIVE THEM DIFFERENT NUMBERS!! I thought purchasing for L’Oreal directly would not be a problem as they would know their own product. Maybe I should see if I can get this from a 3rd party. I unfortunately cannot find it in stores.

    3 people found this helpful

  56. (60)


    Be prepared.. this stuff is BRIGHT pink.

    Be prepared..this stuff is BRIGHT pink.

    3 people found this helpful

  57. (60)

    Janet C.

    Like, except that it must be reapplied often

    Does not stay on as long as I would like but the color is ok.

  58. (60)

    Katie N.

    it’s a great color but you do need to put a balm …

    it’s a great color but you do need to put a balm on first, otherwise this will dry your lips.

    One person found this helpful

  59. (60)


    Excellent formula. Moisturizing but stays put on the lips

    Excellent formula. Moisturizing but stays put on the lips. Favorite color is Electric Pink and I have “Light Spring” coloring.

    One person found this helpful

  60. (60)

    Kindle Customer

    I like it

    I like color very much, but it does not stay on my lips as well as other L’Oreal products. may be it is my own fault.

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L’Oréal Paris Colour Riche Balm Pop, 440 Electric Pink, 0.1 fl. oz. Beauty & Personal Care